ICP｜Zeus

Zeus

Woody

Top Notes: Fulgurite (Lightning-struck Wood)
Heart Notes: Charged Ions, Lightning Accord, Incense
Base Notes: Copaiba Balsam, Labdanum

Description:

When designing this scent, I kept pondering how to capture the fragrance of a lightning strike and the exact, fleeting moment thunder hits the ground.

In Greek mythology, thunder is Zeus's most iconic power—not merely a weapon, but a symbol of absolute authority and judgment across Mount Olympus. After going through four or five iterations, I decided to open with the scorched, charred aroma of wood struck by lightning. This is instantly followed by a sharp, piercing accord simulating continuous lightning tearing through the sky, like an instantaneous electrical discharge in the air.

What truly fascinated me was what lingers after the strike: the damp wind, minerals, metallic undertones, and the thunder-ravaged earth. As the deafening roar fades, the burning wood begins to smoke. Warmth clings to the blackened earth as resin and ash slowly surface.

When Zeus’s thunderbolt falls, what remains of the earth?

This is the "Embers of Lightning" I wanted to manifest.

ICP — Imagine Creating Perfume

If a story could be smelled, what would it scent like? Perhaps the damp stone walls of a city after rain, the unpainted wind within a painting, the lingering resonance hanging in the air after a piece of music ends, or perhaps a memory that suddenly resurfaces years later. These fleeting, unpreservable moments became the genesis of ICP's creation.

We are a perfume house centred around imagination, acting much like a travelling author, wandering between cities, art, culture, music, architecture, and literature, bringing back the stories and emotions encountered along the way, and rewriting them through scent.

Thus, we rarely just ask: "What does this perfume smell like, and what are its notes?" Instead, we want to know: "What does it make you think of?"

Because we believe that what truly completes a perfume is not just the perfumer, but also the person who happens to catch its scent. The exact same fragrance might remind someone of a city they have never visited, prompt another to recall someone they haven't seen in a long time, or allow someone to catch a glimpse of another side of themselves within it.

And so, perfume is no longer just perfume; It begins to hold a story.

If you were to imagine ICP as a place, we hope it resembles a library of scents, where every fragrance is a book waiting to be opened. Some are written about travel, some collect myths, some originate from paintings, music, and history, while others record emotions so elusive even we struggle to put them into words. And what we do is simply write the very first page using scent. The rest of the story is left for your imagination to complete.

In the future, ICP will continue to walk among different countries and cultures, To feel, to explore, and to leave behind our own olfactory footprints. Because there are still too many stories in this world Waiting to be smelled.

Perfume is made complete by imagination.

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